Lidl shoppers in Prosecco stampede

A Prosecco offer at Lidl caused a stampede this Bank Holiday weekend as shoppers rushed to get their hands on six bottles of the Italian sparkler for £20.

Brits form orderly queues outside Lidl in the hope of scooping six bottles of Prosecco for £20. Photo credit: fiwilkinson1906

The offer, which began on Saturday morning at various Lidl stores throughout the UK, sold out in minutes, leaving hundreds of disgruntled shoppers empty handed.

The much in demand fizz – Lidl’s own-label Allini Prosecco

Having got wind of the offer, fizz fans began to form orderly queues outside the German discount retailer at sunrise in the hope of loading their trolleys with wine.

Just five minutes after stores opened at 8am shoppers were aghast to discover a ‘sold out’ sign stuck over the promotion, which saw bottles of own-brand Allini Prosecco sold for just £3.33 compared to its normal retail price of £5.79.

The queues soon turned into a stampede as people rushed to get their hands on the cut-price fizz and fought off other shoppers to be first into the booze aisle.

A number of irate customers emptied their trolleys and did their shop at rival retailer Aldi in protest, with many feeling duped by the deal that had been advertised for a month and was supposed to run throughout the weekend.

The Telegraph reports that Prosecco lover Lynsey Southern from Devon complained that Lidl had sold her a “broken dream”.

“We always aim to provide our customers with the best quality products at the lowest possible prices. To ensure that as many customers as possible can benefit from the offer, we have limited sales to one case per transaction,” a Lidl spokesman said.

“We have experienced unprecedented demand and sincerely apologise to anyone that hasn’t been able to take advantage of the offer on this occasion,” they added.