AB InBev brings Bud Light to Britain

AB InBev is bringing Bud Light to Britain tomorrow in “the biggest ever brand launch” by the brewer.

Bud Light has been brewed to 3.5% ABV for the UK

The beer, which was created in the US as long ago as 1982, will be officially launching in the UK over the weekend in response to demand in the UK for beer with a lighter taste, fewer calories and a lower ABV, according to AB InBev.

Brewed to 3.5% ABV for the UK, the launch will “inject energy and excitement into the UK beer category,” according to Nick Robinson, who is AB InBev marketing director for the UK and Ireland.

He also said that it will be “the biggest ever brand launch by AB InBev UK”, and that “Bud Light is perfectly placed to respond to the evolving preferences of today’s consumer.”

While the Bud Light Girls are used to promote the lower alcohol beer in the US, there’s no news on them coming to Britain for the UK launch

Recording research to show that younger LDA drinkers in particular want a beer with a lighter taste, fewer calories and lower ABV, he said that AB InBev is frequently asked when Bud Light will be made available in the UK.

From tomorrow the product will be available in 440ml aluminium cans in-store and 500ml SKUs for wholesalers, using the same packaging design and branding as the American version.

It will also be offered on draught across the nation’s pubs, bars and restaurants from the first week of March.

The launch will be supported by a multi-million-pound marketing campaign “that celebrates the brand’s light-hearted personality”.

This will include TV advertising, “high-impact out-of-home sites at some of the most iconic locations nationwide”, along with “significant print and digital spend, plus extensive PR and social media activations”.