Aldi sells 2m bottles online in its first year

Aldi’s UK online wine shop has sold nearly 2million bottles of wine in its first year, it has revealed exclusively to db.

The discounter, which described the e-commerce site as as “an investment in Aldi’s future as a respected wine retailer”, has previously told db that online wine sales proved so popular the team had to double the sales forecast for the year.

It has now confirmed it has sold nearly 2m bottle since launching just over a year ago, driven by sales of sparkling wine, notably Prosecco and Champagne, as well as its own-brand Exquisite range wines, led by its best-selling Argentinian Malbec and Toro Loco Superior.

The discounter also reported a large boost to the number of Southern and London-based customers buying from its wine site, up from 1 in 5 in October, to 1 in 3 now, helped by strong Christmas sales.

It follows a concerted effort by the retailer to boost its customer-base in the South – where it has far fewer stores – ahead of more stores opening in the South.

A key plank of this strategy came through its sponsorship of TV’s ‘The Wine Show’, as well as dedicated pop-up wine shop, which ran for three-days in Shoreditch as a part of the retailers’ official sponsorship of London Wine Week in May. The futuristic wine store, which included master classes with MW was visited by more than 2,000 consumers, which the company said helped “position Aldi as a credible player in the wine industry”.

The site offers around 120 wines, sold as cases of six, which is refreshed with new wines for special and seasonal occasions, such as the Wine Festival it ran in August. Around 10% are only available as online exclusives.

Having a “carefully curated offering” that ensured products earned their place to be there, the team said. “There is no space for duplicate offers. This helps us ensure that any innovations we make satisfy a real demand from our customers,” a spokesman said.

Earlier this month, the discounter reported strong BWS sales, leading to an overall sales bump of 15% across its branches during the Christmas period, fuelled by sales of Prosecco. 

One Response to “Aldi sells 2m bottles online in its first year”

Leave a Reply to Antonio Ramos Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

Cannes,France
7th Feb 2019
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more