Usain Bolt named CEO of GH Mumm

Gold medal-winning Olympic athlete Usain Bolt has been appointed the new ‘CEO’ of Maison Mumm – that’s chief entertainment officer.

Usain Bolt is the new ‘CEO’ of GH Mumm

Bolt announced his appointment by appearing in a video in which he sabres a botle of Mumm Champagne with one of his gold medals.

Jamaican-born Usian Bolt is considered the fastest human ever timed, and is a nine-time Olympic gold medallist, winning the 100m, 200m and 4×100m relay at three consecutive Olympic Games.

In his new role, Bolt will take a lead in devising “unique and daring” initaitives to encourage consumers to celebrate with Mumm Champagne, serve as a spokesperson for the brand and as its public face by fronting a multi-media campaign.

“I’m honored to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways,” said Bolt. “My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.”

Previously, Mumm Champagne partnered with explorer Jean-Baptiste Charcot during the first French Antarctic expedition in 1904, which it cited as another “trailblazer” that dared to “break with convention”, drawing parallels to Bolt.

Watch his video for Mumm Champagne below…