Top 10 wine brands 2016

26th July, 2016 by Lucy Shaw

8: Hardys

Brand owner: Accolade Wines
Head office : Reynella Road, Reynella SA, Australia
Tel : +61 (0)8 8392 2222
Website :
Brand controller : Paul Schaafsma, general manager for UK & Ireland
Product range : Voyage, Chronicles, VR, Stamp, Crest, Nottage Hill, William Hardy, Oomoo, Sir James Sparkling, Tintara, Eileen Hardy and Thomas Hardy
Volume 2014 : 9.4m 9l cases
Volume 2015 : 9.5m 9l cases
Change : +1%

On sale in 150 countries, according to Accolade’s marking director Amy White, Hardys achieved ‘consumer superbrand’ status in the UK for a third year running and grew its value sales by 10% year on year, according to Nielsen. The brand performed strongly across the globe in 2015, and is now the third-biggest selling wine brand back in Australia, where it is outperforming the market, growing its value sales by 24%.

In 2014 Hardys became an official partner of England cricket and enjoyed a successful Ashes Test last year. 2015 also saw the brand join forces with Sky Sports to sponsor its live coverage of the Ashes. It also became a partner of the MCC, owner of Lords cricket ground. In the UK a £3.5 million advertising campaign – the largest marketing investment by a wine….

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One Response to “Top 10 wine brands 2016”

  1. To Olivia Moser:


    I live in Santa Rosa and my Mother’s Maiden name is Moser, my husband works for Purple Wine Co. and read this release. Some of the Moser family did settle in Sonoma County, just curious if you know much about the Moser family. John Moser was my grandmother’s 2nd husband.If you think we might be related please contact me at my e-mail.

    Thank you and sorry to bother you-

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