26th July, 2016 by Lucy Shaw
8: Hardys
Brand owner: Accolade Wines
Head office : Reynella Road, Reynella SA, Australia
Tel : +61 (0)8 8392 2222
Website : hardyswines.com
Brand controller : Paul Schaafsma, general manager for UK & Ireland
Product range : Voyage, Chronicles, VR, Stamp, Crest, Nottage Hill, William Hardy, Oomoo, Sir James Sparkling, Tintara, Eileen Hardy and Thomas Hardy
Volume 2014 : 9.4m 9l cases
Volume 2015 : 9.5m 9l cases
Change : +1%
On sale in 150 countries, according to Accolade’s marking director Amy White, Hardys achieved ‘consumer superbrand’ status in the UK for a third year running and grew its value sales by 10% year on year, according to Nielsen. The brand performed strongly across the globe in 2015, and is now the third-biggest selling wine brand back in Australia, where it is outperforming the market, growing its value sales by 24%.
In 2014 Hardys became an official partner of England cricket and enjoyed a successful Ashes Test last year. 2015 also saw the brand join forces with Sky Sports to sponsor its live coverage of the Ashes. It also became a partner of the MCC, owner of Lords cricket ground. In the UK a £3.5 million advertising campaign – the largest marketing investment by a wine….