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News
Jose Cuervo changes French distributor
Bardinet, the drinks importer owned by La Martiniquaise group, has taken over the distribution of Tequila Jose Cuervo in France.
José Cuervo is the oldest Tequila brand in the world, dating back to 1758 when Don José Antonio de Cuervo received Mexican land from the king of Spain, on which the Cuervos planted agave.
In 1795, José Maria Guadalupe Cuervo got the first license to commercialise Tequila and created the José Cuervo brand.
José Cuervo’s distillery, the Rojena, was founded in 1812, and is said to be the oldest in Latin America.
The distribution of Tequila José Cuervo in the off-trade has been managed by Bardinet since 1 January 2016.
However, La Martiniquaise has now secured the on-trade market, with José Cuervo Gold (Reposado) being looked after by BLM HD (Bardinet La Martiniquaise Out of Home) and José Cuervo Traditional, Platino and Réserva de la Familia, by the independent company CBH.