Johnnie Walker launches whisky ‘tache wax

The latest in a line of bizarre drinks pairing gimmicks, Johnnie Walker Red Label has launched a range of moustache waxes designed to enhance the flavour of your drink.

Johnnie_Walker-Wax-Gobinder-Jhitta_2015-1119Designed to specifically compliment the Johnnie and Ginger serve – a blend of Johnnie Walker Red Label whisky, ginger ale and a wedge of lime – The Boldest Wax collection comes in three flavours; Piperine Pepper, Citrus Essence or Ginger Root.

Made by hand using 100% natural beeswax, Johnnie Walker claims the waxes provide scents that “linger beneath the nostrils” that “intensify the flavour of the serve with every sip”.

Its launch follows a growing trend for moustachioed men, particularly in London.

Oscar Ocaña, Johnnie Walker brand director said: “John Walker was a proud moustache wearer himself – and as someone who could appreciate a classic when combined with something bold and new – we’re sure he’d have sniffed out a moustache wax that enhances the flavour of a Johnnie & Ginger as a great idea.”

The pocket-size wax collection is available exclusively through Huckle The Barber in (where else?) Shoreditch priced at £7.99, with the set of three costing £20.

Earlier this year Laithwaite’s launched a guide to insect and wine matching, while Brewdog launched a range of “hop-corn” – flavoured popcorn design to pair with its beers.

 

One Response to “Johnnie Walker launches whisky ‘tache wax”

  1. Tim Forbes says:

    Like ANY hipster would be caught dead drinking JW red…

Leave a Reply to Tim Forbes Cancel reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

The Global Riesling Masters 2019

Deadline : 20th December 2019

The Global Pinot Noir Masters 2020

Deadline : 31st January 2020

Click to view more

The Global Grenache Masters 2019

View Results

Champagne Masters 2019

View Results

Click to view more

Subscribe today to get each issue of The Drinks Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)