Top 10 Scotch whisky brands

1. Johnnie Walker

Johnnie-Walker

Owner: Diageo
2013 volume: 20.1m cases
2014 volume: 17.9m
Change: -10.9%

Johnnie Walker is indisputably king of the Scotch whisky world but after a much trumpeted breakthrough of the 20m cases barrier in 2013, the woes surrounding Scotch and Diageo caught up with it leading to an almost 11% drop – although it remains bigger by far than the next biggest brand.

The brand remains active however, signing up Jude Law for an advertising campaign, opening new “embassies” in Asia, releasing a “year of the ram” limited edition bottle, creating a “futuristic” glass to complement its Johnnie Walker and ginger ale “serve” and collaborating with the DFS Group to open a “Johnnie Walker House” in Singapore Changi last month.

4 Responses to “Top 10 Scotch whisky brands”

  1. Kim says:

    I absolutely hate having to load 10 separate pages. So I’m not going to read this. I’m probably not alone. #Consolidate

  2. Peter says:

    Thank you, Kim! Could not agree more. Why do they make us scan through ten pages to get the full list? I assume it’s because they want to get credit for ‘bringing eyes’ to the ads, but it’s really annoying / offensive.

  3. Bonnie says:

    While I’m not normally a whiskey snob, I’m dishartened to go through all 10 pages to find every one of them are blended scotches. Do the editors not like single malt? Or maybe they are just afraid to try them.

    • Neal Baker says:

      As it says on the opening page, it is top 10 Scotch whiskies by volume sales worldwide, not by arbitrary taste preference. Why would someone be “afraid” to taste single malts?! Strange…

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