Top 10 Scotch whisky brands

2. Ballantine’s

Ballantine's_Wine_4

Owner: Pernod Ricard
2013 volume: 6.01m cases
2014 volume: 6.13m
Change: +1.9%

Another Pernod brand that, among other things last year, “led the cry” (apparently) for a Scotch whisky emoji.

“Wine lovers, cocktail fans and even martini enthusiasts have been able to spruce up their texts about their favourite tipples with a selection of emojis, but what about the legions of whisky drinkers who seem to have been forgotten, with no whisky emoji available to decorate their digits with their favourite Scotch?” the brand said. “This inequality has gone on for too long.”

No doubt the aim was, in a recurring theme, to appeal to younger consumers.

4 Responses to “Top 10 Scotch whisky brands”

  1. Kim says:

    I absolutely hate having to load 10 separate pages. So I’m not going to read this. I’m probably not alone. #Consolidate

  2. Peter says:

    Thank you, Kim! Could not agree more. Why do they make us scan through ten pages to get the full list? I assume it’s because they want to get credit for ‘bringing eyes’ to the ads, but it’s really annoying / offensive.

  3. Bonnie says:

    While I’m not normally a whiskey snob, I’m dishartened to go through all 10 pages to find every one of them are blended scotches. Do the editors not like single malt? Or maybe they are just afraid to try them.

    • Neal Baker says:

      As it says on the opening page, it is top 10 Scotch whiskies by volume sales worldwide, not by arbitrary taste preference. Why would someone be “afraid” to taste single malts?! Strange…

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