HK wine registration programme launches

The Hong Kong Quality Assurance Agency’s Wine Registration programme has been officially launched.

r Dr Hon. Lo Wai Kwok, chairman of the HKQAA, David Wong, deputy secretary for Commerce and Economic Development and Dr Michael Lam, CEO of the HKQAA officiated the kick-off ceremony of the Hong Kong Wine Registration Label.

As previously explained by the drinks business, the programme is aimed at combatting counterfeiting and giving consumers increased confidence in the wines they are buying.

Officially launched at the Hong Kong Trade Development Council’s Wine and Spirits fair last week, the chairman of the HKQAA, Dr Lo Wai Kwok, said he was “glad” to announce the launch of the scheme which he hoped would “give consumers confidence in choosing a trustworthy wine provider,” as well as praising the “positive attitude and commitment” of the 29 companies that have so far signed up to the scheme.

He concluded: “I firmly believe it will be of great benefit, provide a competitive edge and enhance our position as a global wine hub.”

HKQAA CEO, Dr Michael Lam, added that he hoped the programme would encourage “more communication between wine producers and consumers” as well as helping to “raise awareness of combating counterfeit wines.”