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McGuigan sets up HK office

Australian Vintage has opened a new office in Hong Kong as it seeks to grow its Asian business and capitalise on the new distribution deal with COFCO.

hong-kongThe Australian company, which owns McGuigan, recently signed a distribution deal in China with one of the country’s biggest importers, COFCO.

To bolster its presence, AV has also hired a new general manager for Asia Pacific.

Cameron Ferguson, AV’s general manager, told the drinks business: ‘The establishment of a Hong Kong office for Australian Vintage Ltd has been a key strategic objective for the business as we seek to expand operations throughout Asia and in particular greater China.

“Asia is one of the fastest growing markets in the global wine industry and we feel that a base here will give AVL a competitive advantage by being closer to our customers and it will give us the ability to recruit global talent that understand the marketplace.

“Accordingly, we have recently appointed a new general manager Asia-Pacific – Nicolas Heretiguian. Nicolas joins AVL with solid experience in Asia – specifically in Japan and China – having most recently held the position of  Asia export director for French wine group Advini, one of the top five wine companies by volume in France.

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