Brewery donates £28k to disability charity

7th February, 2014 by Lauren Eads

UK-based brewery Thwaites has handed over a cheque for £28,000 to a disability charity following its “Give a Dam” campaign to mark the 70th anniversary of the World War II Dambusters raid.

Desmond Gallagher, Steve Magnall, Hugo Middlemas, Natalie Varney, Earl Baker, Peter Slinger.

Desmond Gallagher, Steve Magnall, Hugo Middlemas, Natalie Varney, Earl Baker, Peter Slinger.

Since May, Thwaites has donated 5p from selected pint and bottled beer sales of its Lancaster Bomber ale to the Leonard Cheshire Disability charity.

The brewer also held a series of “Dam Hard Quizzes” at Thwaites’ pubs across the country, sponsored 617 Squadron in their Le Court to Lossiemouth run and launched a limited edition t-shirt to raise funds for the charity.

Leonard Cheshire Disability was founded by Group Captain Leonard Cheshire, who led 617 Squadron during the war and went on to receive the Victoria Cross, in 1944.

Today it is the largest charity providing services to disabled people and supports thousands of people with physical and learning disabilities.

Thwaites’ partnership with the charity, which began last May, was timed to coincide with the 70th anniversary of the famous World War II Dambusters raid, in which the Lancaster Bomber aircraft was so integral.

Steve Magnall, Thwaites managing director said: “Leonard Cheshire Disability provides invaluable services to disabled people and has incredibly strong links with the RAF No. 617 ‘Dambusters’ Squadron, through its founder Leonard Cheshire. It was very important to us to commemorate the 70th anniversary of the raid appropriately and we felt the Give A Damn campaign would raise money for disabled people, whilst remembering the bravery of those men who sacrificed their lives for our freedom.

He added: “We’d like to extend our gratitude to all those ale retailers and drinkers who have raised a glass of Lancaster Bomber in remembrance.”

A cheque presentation was held at The Greatham Inn in Liss on 6 February.

Hugo Middlemas, director of fundraising for Leonard Cheshire Disability, said: “We were thrilled when Thwaites told us they wanted to commemorate the 70th anniversary of the Dambusters raid by donating a proportion of the sales of Lancaster Bomber to Leonard Cheshire.

“Looking at the terrific amount of money raised in such a short space of time, it appears that ale drinkers around the UK have really taken the cause to their hearts.

“The donation will help fund accessible transport, activities and volunteer support to enable disabled people who use our services to live life to the full. Our founder’s place in the history of No. 617 Squadron is an incredibly important part of our legacy and there can be no better way to honour his memory than by receiving this cheque here today – just miles from Le Court where the first Cheshire home was founded.”


Lancaster Bomber – which has twice been voted Best English Bitter at the European Beer Star Awards – is a classic English ale, at 4.4 per cent ABV. It is available to buy on cask or in bottles.


Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Order Processor

Amathuis Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Director of Sales

Matthew Clark
Field based - Hampshire, Dorset, Surrey, Berkshire or West Sussex, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

London, UK

Spirits Advisor

The Whisky Exchange
London, UK

Marketing Implementation Manager

Matthew Clark
London / Field, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more