First beer-flavoured jelly bean launched

22nd January, 2014 by Lauren Eads

A US candy company has launched the world’s first beer-flavoured jelly bean, riding the wave of America’s craft beer explosion.

12003786036_b8fd06d488_n

The Jelly Belly Candy Company this week released the Hefeweizen-inspired ale flavoured “draft beer Jelly Belly” after three years of experimentation.

Apparently beer has been a highly-requested flavour by Jelly Belly consumers for decades.

Ambrose Lee, research and development manager for the Jelly Belly Candy Company, said: “This took about three years to perfect.”

“The recipe includes top secret ingredients, but I can tell you it contains no alcohol.”

According to its PR people, the carefully crafted candy bean has an “effervescent and crisp flavour” with an “iridescent finish”, “notes of wheat and a touch of sweetness” and an aroma that is “mildly bready.”

Jeff Brown, vice president in charge of manufacturing for Jelly Belly Candy Company, said: “Usually the factory has a sweet and fruity aroma, but when we’re making this flavour it’s just like being in an ale house.”

The new beer-bean has even found favour with Jackie Dodd, beer expert, cookbook author, and writer of the cooking with craft beer blog The Beeroness.

She said: “I love the flavours in a good beer and Jelly Belly has managed to get that from brew to bean in an incredible way.”

“Jelly Belly found a way to fit 15 pints in the palm of your hand, they deserve an award.”

The company first stepped into the jelly bean drinks market in 1977 with the creation of their Mai Tai bean.

Since then they have created the Blackberry Brandy, Strawberry Daiquiri, Piña Colada, Margarita and Mojito.

The new flavour will debut at the Winter Fancy Food Show in San Francisco and at ISM in Cologne, Germany.

One Response to “First beer-flavoured jelly bean launched”

  1. Brian Daniel says:

    Sounds delicious! Please make an IPA flavored Jelly Bean also, or several with different hop flavors.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

ViVAS Wine - Category Development Manager

ViVAS
Harlow and Stowmarket or Salisbury, UK

Fine Wine Logistics Coordinator

IG Wines
London, GB

Brand Ambassador East Coast USA - Ableforth’s

Maverick Drinks
New York - field-based, USA

Brand Ambassador West Coast USA - Ableforth’s

Maverick Drinks
San Francisco / Los Angeles - field-based, USA

Global Travel Retail Manager

Maverick Drinks
London, UK

Portfolio Ambassador - Europe

Maverick Drinks
North West Europe - field-based, UK

Senior Partner Manager - Grocery

Maverick Drinks
London/Field Based, UK

Sales Executive

Woolf Sung Ltd
London

Trade Marketing Manager - Maverick Drinks

Maverick Drinks
London / Kent

Business Development Executive Central London

William Grant & Sons UK
London

Almaviva 2015 Vintage and Vertical Tasting

London,United Kingdom
28th Sep 2017

TFWA World Exhibition & Conference

Cannes,France
1st Oct 2017

Franciacorta London Festival

London,United Kingdom
2nd Oct 2017
Click to view more

Global Chardonnay Masters 2017

Deadline : 29th September 2017

The Global Riesling Masters 2017

Deadline : 29th September 2017

Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more