The top 10 Scotch whisky brands
2nd September, 2013
by
Becky Paskin
6. The Famous Grouse
2012 case sales: 3.2m
2011 case sales: 2.9m
Growth in 2012: 10%
Product innovation in The Famous Grouse line-up has helped drive sales of the Edrington-owned brand in the last 12 months.
Its popular Snow Grouse and Black Grouse editions continue to do well in travel retail and the off-trade, while prime marketing investment has helped drive awareness of the brand around key gifting occasions.