The top 10 Scotch whisky brands
2nd September, 2013
by
Becky Paskin
1. Johnnie Walker
2012 case sales: 19.7m
2011 case sales: 18m
Growth in 2012: 9%
Johnnie Walker, still strides ahead of the competition, has proven this year why it deserves to be the world’s largest Scotch whisky brand. An additional 1.7m case sales in 2012 have propelled the Diageo-owned brand even further ahead of its nearest rival Chivas Regal, which lags behind on 5.8m case sales.
A truly global brand, Johnnie Walker adopted colour coding from the start, giving consumers a clear ladder of products to choose from and encapsulating them within the Johnnie Walker family.