The top 10 biggest beer brands
25th June, 2013 by Andy Young
9. Coors Light
Volume sales: 25.1m barrels
Brand owner: Molson Coors
Head office: 1225 17th Street, Denvern CO, 80202 USA
Tel: +1 800 642 6116
PR: +1 303 277 2555
Although this is the second-best selling beer in the US, having pushed Budweiser into third place, Coors Light is still only the ninth best selling beer brand globally.
First brewed in 1978, the light in Coors Light refers to the nutritional information rather than alcoholic content. The 4.2% abv beer contains just 5g of carbohydrates in a 355ml bottle, which compares to 10g in a bottle of Budweiser and the 12g of carbohydrates which are found in a similar amount of Guinness.
First brewed in 1978 Coors Light has now grown to a brand which sells more than 25 million barrels worldwide, every year. In spite of an advertising campaign which features Belgian actor Jean Claude van Damme, Coors Light associates itself with a number of sports, particularly in the US as the official beer of Nascar and also an official sponsor of the National Ice Hockey League (NHL).
Coors Light has also positioned itself as a beer that is brewed to be served cold, with “Cold” and “Damme Cold” indicators on the bottle.
Brand owner Molson Coors has also indicated that it has targeted further growth for the brand in Asia, and in particular in China and Japan.