Flashmob launches Pimm’s in Greece

Hundreds of people gathered in a Flashmob and formed a giant friendship spiral in Monastiraki Square, Athens last Friday at 6pm to celebrate the launch of Pimm’s in Greece, writes Annie Hayes.

To mark the event, a ‘Pimm’s O’Clock’ double decker British bus, known as the ‘Friendship Bus’, arrived in Athens after a 336 hour journey from Britain. The bus will tour the country over the next two months, uniting friends from Athens to Thessaloniki.

Everyone will be able to hop on and off the bus for free to take part in the ultimate Friendship test — while enjoying Pimm’s and listening to classic British hits.

Passengers will also have the opportunity to win a trip to London with two best friends, just by joining the ride, and the winner will be announced on 30th July, International Friendship Day.

Pimm’s is launching in 3,000 bars and cafés across the country, which is the first European market outside of the UK to welcome the brand. With other Western European countries following suit later this year, the trend of enjoying an early evening drink looks set to continue to grow in popularity.