Top 10 gay favourite drinks

Global market research company Mintel recently estimated the spending power of the gay population to be between £6bn and £8bn per annum in the UK and US$464bn in the US.

flah

With these kind of numbers in mind it is perhaps no surprise that some drinks companies have sought out the “pink pound”.

In the book Principles of Marketing, authors Frances Brassington and Stephen Pettit wrote: “Gay consumers are perceived to have a higher than average income, and almost 60% of gay men are either single or not cohabiting. Those who are cohabiting are likely to be in dual income households.” The book adds: “The lack of dependents and responsibilities gives gay consumers more opportunities for lifestyle spending with a strong focus on leisure and socialising.”

According to gay website Queerty.com, “if there are two things gays like to be at the forefront of it’s trends and liquor.” So, with this attitude and the knowledge that the Gay Times magazine claims that 80% of its readership comes from the ABC1 socioeconomic groups, compared with 43% of the general population, targeting the gay population should make sense for many drinks brands. 

Indeed several wineries, particularly in Sonoma County, California, have labelled themselves as “gay friendly”. The website gaytravel.com claims that “of all the many esteemed wine-producing regions in North America, western Sonoma County – in particular the area between Healdsburg and the Russian River resort area – stands out not only for its superb wineries and stunning natural scenery, but also for having a tremendous gay following.”

But while some drinks have chased the “pink pound” others have simply been adopted by the gay community and become hugely popular drinks. But which drinks are favourite in the lesbian, gay, bisexual and transgender (LGBT) community?

Click through the following pages to see our top 10 drinks, which are the favourites of the LGBT community.

3 Responses to “Top 10 gay favourite drinks”

  1. Michael Cawdrey says:

    Egalite is good not just a statement. Now that it is in Seattle people are ordering it by the case for equality weddings. And we are getting requests for straight birthdays, surprise parties, even to toast the “equality” of becoming an American Homeowner for a French couple moving to Seattle. It is beginning to enter the wider consciousness.

  2. French Eddy says:

    I think you forgot one major drink in this survey… Champagne is one of the most popular drink amongst the gay population.

  3. gabriel says:

    mikes hard lemonade

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Administrator

Ellis Wines
Hanworth, Middx, IU

Sales Support Executive

Davy's
London, UK

Partner Manager – On-trade - Greater London

Maverick Drinks
London/M25 belt, UK

Partner Manager – On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager – On-trade - West & Wales

Maverick Drinks
Bristol, UK

Partner Manager – On-trade - South East

Maverick Drinks
Brighton, UK

Events Sales Executive

The Drinks Business
Central London, UK

Sale & Operations Manager

Marussia Beverages
Marylebone, London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

Champagne Masters 2017

The only Champagne blind tasting in the UK, the competition will reward the best wines in the following categories:

The Global Rosé Masters 2017

With wines from the palest of pink to almost ruby red, bone dry to almost cloyingly sweet, reductively handled to barrel-aged, as well as gently spritzy to fully sparkling.

Click to view more