World’s first cinnamon Tequila launched

12th March, 2013 by Lucy Shaw

Californian spirits company Peligroso has launched the world’s first cinnamon-flavoured Tequila onto the US market.

The 42% abv Tequila, an infusion of cinnamon and “other secret ingredients”, is described as having a savoury and spicy flavour with “sweet heat” on the finish.

The company created Peligroso Cinnamon Tequila, its first flavoured expression, after noticing a demand for innovation within the Tequila category.

“We recognised a demand for something new in our rapidly growing category,” said Keith Ross, CEO of Peligroso Spirits.

“When we discovered the complex flavour that came from infusing cinnamon with our Tequila, we knew we had something exceptional on our hands,” he added.

While the release is the world’s first cinnamon-flavoured Tequila, Missouri-based McCormick Distilling makes Hot Rose, a cinnamon cream liqueur made using Tequila.

Made in Mexico from 100% blue agave, Peligroso Cinnamon Tequila goes on sale this month in key US states including California and Nevada, with the brand being rolled out in additional markets in the next few months.

Peligroso has recently partnered with two US distributors – Southern Wine and Spirits and the Republic National Distributing Company.

In addition to Peligroso Cinnamon, both companies will be responsible for distributing the company’s range of Silver, Reposado and Anejo Tequilas across the US.

No Responses to “World’s first cinnamon Tequila launched”

  1. Drinkman says:

    The idea is a great one but IMO Peligroso falls way short. Also, if my data is correct, Dirty Tequila (a cinnamon and pineapple infused tequila) was launched in 2012, quite a bit earlier than Peligroso, and tastes 100x better, so I’m not sure that your title is accurate. If this article sounds apealing to you though, look to Dirty Tequila for a real cinnamon Tequila experience! It’s awesome as a mixer and even better as a sipper on the rocks. Keep it Dirty!

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Order Processor

Amathus Drinks
Park Royal, London NW10, UK

Sales Executive (London – Craft Spirits)

Bimber Distillery
London, UK

Events & PR Co-ordinator

Alliance Wine
London, UK

Partner Development Manager - That Boutique-y Gin Company

That Boutique-y Gin Company
Field Based, UK

Head of Merchant Sales

Grapevine the Wineservice Company
Cumbria, UK

Director of Sales

Matthew Clark
Field based - Hampshire, Dorset, Surrey, Berkshire or West Sussex, UK

Business Development Manager – Central London

Marussia Beverages UK Ltd
Field based – London, UK

Account Manager – Premium Restaurants, London

Kingfisher Beer Europe Ltd
London (Central), UK

Field Sales Representative - Beer Innovation

Elastic
Various locations, UK

Events Executive

The Drinks Business
London, UK

Area Sales Executive

Gordon & Macphail
Southern England (excluding London) and Inner London, UK

Buyer – Wine & Spirits

Sipp
London, UK

Spirits Advisor

The Whisky Exchange
London, UK

Marketing Implementation Manager

Matthew Clark
London / Field, UK

The Global Malbec Masters 2017

Deadline : 1st August 2017

The Global Beer Masters 2017

Deadline : 1st August 2017

Global Chardonnay Masters 2017

Deadline : 1st August 2017

The Global Riesling Masters 2017

Deadline : 1st August 2017

Click to view more

The Global Organic Masters 2017

The drinks business is thrilled to announce the launch of The Global Organic Masters

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Click to view more