World’s first cinnamon Tequila launched
12th March, 2013 by Lucy Shaw
Californian spirits company Peligroso has launched the world’s first cinnamon-flavoured Tequila onto the US market.
The 42% abv Tequila, an infusion of cinnamon and “other secret ingredients”, is described as having a savoury and spicy flavour with “sweet heat” on the finish.
The company created Peligroso Cinnamon Tequila, its first flavoured expression, after noticing a demand for innovation within the Tequila category.
“We recognised a demand for something new in our rapidly growing category,” said Keith Ross, CEO of Peligroso Spirits.
“When we discovered the complex flavour that came from infusing cinnamon with our Tequila, we knew we had something exceptional on our hands,” he added.
While the release is the world’s first cinnamon-flavoured Tequila, Missouri-based McCormick Distilling makes Hot Rose, a cinnamon cream liqueur made using Tequila.
Made in Mexico from 100% blue agave, Peligroso Cinnamon Tequila goes on sale this month in key US states including California and Nevada, with the brand being rolled out in additional markets in the next few months.
Peligroso has recently partnered with two US distributors – Southern Wine and Spirits and the Republic National Distributing Company.
In addition to Peligroso Cinnamon, both companies will be responsible for distributing the company’s range of Silver, Reposado and Anejo Tequilas across the US.