Top 10 wine brands

2. Concha y Toro

Volume 2011: 29,700,000 9l cases
Volume 2010: 17,160,000 9l cases
Change 10-11: +73%
Brand owner: Concha y Toro
Head office: Avenida Nueva Tajamar 481 Torre Norte, Piso 5, Santiago, Chile
UK tel: +44 (0)1895 813444
CEO: Eduardo Guilisasti
PR: Cube Communications +44 (0)20 8401 5505
Product range: Trio, Marques de Casa Concha, Terrunyo, Maycas del Limari, Palo Alto, Amelia, Don Melchor, Carmin de Peumo, Gravas del Maipo, Almaviva, Fetzer, Bonterra Organic Vineyards

A major development for the brand was the Fetzer Vineyards acquisition, and the resultant deal represents an income of US$84m and a volume of 1,782,000 cases for the year. Over the course of 2011-12, steps were taken to re-organise the operation under its new ownership, and a new independent structure for marketing and distribution has been established. Concha y Toro launched a new subsidiary for Africa and the Middle East, based in Cape Town, South Africa.

This brings the total of wholly owned sales and distribution subsidiaries to five, with offices in Brazil, Scandinavia, UK and Singapore. Gravas del Maipo Syrah was launched in February 2011 and is a premium Syrah expressing a unique terroir. Winemaker Enrique Tirado, who is also chief winemaker for Don Melchor, Concha y Toro’s iconic Cabernet Sauvignon, is the man behind the development of Gravas del Maipo.

10 Responses to “Top 10 wine brands”

  1. Ricky johnston says:

    Offsale wines are always going to be in top 10 because they are cheap.. Where’s the top 10 on trade wines??

  2. Jamie says:

    Thanks for sharing. Great inspiration to the wine business. It is tough even to grow a brand to a million case level. Australia and US brands have really made it happen on the Global state. I wont be surprised to see a brand from Argentina in the list in few years. What you can take from here is ‘price, product, package and promotion’ makes it happen if you want to build the brand. We also want to add penetration separately here as lot of credit goes to their importers and distributors.

  3. sandy says:

    they are the top 10 BRANDS?? it is keating! Brands may include several different wines under it, if top Brand, which means all wines under that brand are top? if you say 10 top RED WINES, or 10 top WHITE WINES, or even 10 top Moscato/Shiraz (any particular taste), I would think it is more relavent and believeable.

  4. prince franklin says:

    drink and let drink

  5. Pedro says:

    @ricky johnston I think Ricky has a good point! I understand this includes both on-trade and off-trade! I think a ranking like this, but done according to value instead of volume could be very interesting, and im sure a french wine would pop into the ranking!

  6. ragahavendra reddy says:

    nice wines i belive country wines so thanks alot

  7. candy says:

    can anyone tell me the names of some red wines because this is the first time i wanna drink

  8. ro says:


  9. I think they’re not. I love wine an I ordered my favorite wine online and they are the best which is not listed here.

  10. Clarice Long says:

    I want to open a wine and spirits store in washington d.c. i saw the ten best wines i drink some of the ones on the list are these wines good to have in a wine store for the upper class

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