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Top 10 naughtiest alcohol ads

We count down the naughtiest advertisements ever created by booze brands to prove that sex really does sell.

Dooleys Toffee VodkaDooley’s toffee vodka raised more than an eyebrow with its series of commercials using the “Not for the sweet & innocent” tagline. Unsurprisingly, the campaign sparked objection from the Portman Group, which acts as regulatory body for the UK drinks industry.

But, as these pictures show, the company is not the only one to push the boundaries of a ruling by the UK’s Advertising Standards Association, which prohibits “linking alcohol with irresponsible behaviour, social success or sexual attractiveness.”

Do you know of any raunchy alcohol adverts? Send them to us at social@thedrinksbusiness.com

Bacardi

Better than beer

This advert was for Bacardi rum and shows a three-breasted woman, which the firm declared would be “better than beer”.

Budweiser

Budweiser American Beauty

The American brewing giant took inspiration from the film American Beauty for this advert featuring beer and bottle tops.

Budweiser (again!)

Budweiser girls

This very simple concept from Budweiser is a theme that it has used over several years using different girls.

Cabana

Cabana

It is perhaps not surprising that Cabana has gone for a saucy advert for its cachaça – an “authentically Brazilian” drink.

Cointreau

Cointreaupolitan

Cointreau featured burlesque dancer and model Dita von Teese for this advert. Von Teese is well known for her raunchy dancing and is now the face of this cocktail, which represents a play on the famous Cosmopolitan.

Evan Williams

Evan Williams

Evan Williams is a bourbon, which has been aged for seven years and according to the company, it is the ageing that makes it better.

Ibis XO

Ibis XO

This French brandy producer pushes the boundaries of decency with this advert, which plays on the fact that some home movie making may happen after a few drinks.

Schneider

Schneider Beer

With some adverts you need to do a double take, and this is one of them. Schneider beer comes from Argentina and, if the old mantra is that sex sells, the company has done what it can to make this work, without letting things get too out of hand.

Stella Artois

Stella Artois

One for the ladies. Poor Homme comes from Stella Artois, but in 2005 the ASA actually ruled that men who feature in alcohol adverts that target women should be “unattractive i.e. overweight, middle-aged, balding etc”.

Tiger Beer

Tiger Beer

Sometimes there can be an implied sexiness to advertising, but Tiger Beer did not go for anything so subtle. We’re still wondering what is the Far East’s second most desirable export.

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