Agwa de Bolivia celebrates end of the world with global party

Agwa de Bolivia, a liqueur flavoured with coca leaf, is planning to celebrate the world’s end this December with a new campaign – “Party like there’s no tomorrow”.

As part of the campaign, the brand will be hosting apocalypse themed parties in London, Las Vegas, Amsterdam, Seoul, Hong Kong, Auckland, Sydney and Bangkok on 21 December – the date apparently earmarked for the end of the world by the Maya civilisation.

Numerous competitions are being run in each country to give consumers the chance to win bottles of Agwa de Bolivia and invitations to the party.

Venues participating in the scheme will also be offering drinks and cocktails to celebrate the end of days – in Australia one of the prizes includes a sky-diving prize.

The company is drawing a link between their spirit – flavoured with the mildly stimulating coca leaf among its 37 herbs and botanicals – and the Maya who used to chew it.

According to the extremely complicated Mayan calendar (see below) the end of the world is due in just under a month’s time, when the winter solstice and galactic equator will apparently form an alignment.

This will be the first time in 26,000 years that the Sun, and the centre of the Milky Way will be in complete alignment and the North Pole will be at its farthest point from the Sun.

Coupled with some startling prescient prophecies courtesy of Nostradamus, a bleak world view and a Hollywood film on the subject, many think that the ancients may be right.

Others, less drastically, suggest that the date may herald a new dawn as the “inner cosmos reconnects to the outer cosmos”.

Either way, click on to see what Agwa de Bolivia has lined up to toast the world’s end.

And if the world really is coming to an end, what is the first (last) thing you’d want to drink?

Galactic Storm

25ml Agwa de Bolivia
one lime wedge

Bite the lime and drink the Agwa, quick and easy to remember as doom approaches.

Mayan Caipirinha

50ml Agwa de Bolivia
10ml sugar syrup
two barspoons of sugar
1/2 lime chopped into quarters

Muddle the sugar and lime in the bottom of your glass. Fill the glass full of crushed ice and add the Agwa. Mix well and garnish with lime.

The Survivor

25ml Agwa de Bolivia
100ml tomato juice
100ml of Worcestershire sauce
5ml Tabasco
pinch of salt
pepper to taste
1/2 teaspoon Worcestershire sauce
celery

Celebrating a new lease of life? Still hungover? Add together and strain over ice.

The After Life

50ml Agwa de Bolivia
150ml energy drink

Keep going out on the nuclear wastes. Pour the drinks into a glass over ice, stir well and garnish with lime.