The world’s 10 biggest spirits brands


Volume 2011: 6.3 million 9l cases
Volume 2010: 5.8 million 9l cases
Change 10-11: +8.6%
2010 ranking: 10

Ballantine’s has been leaving an impression in its markets through a number of marketing initiatives. The Ballantine’s Finest Speaker bottle was launched, which forms part of the brand’s on-trade initiative and was designed to look like a speaker, while retaining the recognisable shape and style of Ballantine’s Finest.

The Ballantine’s Prestige range has had a dynamic year, with marketing initiatives such as the Ballantine’s Championship in golf. Winner Bernd Wiesberger was awarded with the fifth Ballantine’s Championship Blend, created exclusively in collaboration with Lee Westwood, to celebrate the tournament.

The Ballantine’s Golf Limited Edition pack was launched to commemorate the the championship’s fifth birthday, with a high-quality design that reinforces the link with golf.

Other launches included: 17 Year Old Signature Distillery Glenburgie Edition, 17 Year Old Signature Distillery Scapa Edition and the 40 Year Old – available only in Korea, and limited to an annual release of 100 bottles.

Ballantine’s 12 Year Old announced another partnership with British product and interior designer Lee Broom, to design a vintage crystal whisky decanter with a contemporary twist.

Brand owner: Chivas Brothers
Head office: Chivas House, 72
Chancellors Road, London W6 9RS, UK
Tel: +44 (0)20 8250 1801
PR (UK): Richmond Towers
+44 (0)20 7388 7421

2 Responses to “The world’s 10 biggest spirits brands”

  1. Daniel Cajigas says:

    Thank you for the info.

  2. This list might be right in the US but it is absolutely wrong insofar as top sales in the world. The world’s top selling brand is actually a Korean soju called Jinro. Soju is like the Korean version of vodka. Seven of the Top Ten are from India or Brazil and are not likely known to you.

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