US wines from bought in grapes could be labelled “château”

A new proposal by the European Commission will allow American wines made from bought in grapes to use the term “château” on their labels if it is given the green light.

French winemakers fear the proposal, to be addressed later this month by the EC’s Common Organisation of Agricultural Markets, would destroy the meaning of the term “château” in regards to unique wines made from a specific site.

Representatives from Bordeaux have denounced the initiative as confusing to French consumers and potentially ruinous to the tradition of château wine production.

They are to meet on Monday in an attempt to coerce the French government into vetoing the initiative.

“There is a great danger that the notion of the château will disappear in France. The consumer is going to feel lost,” Laurent Gapenne, vice-president of the CIVB, told Le Parisien.

“It is unthinkable that the European Commission, which is supposed to defend our interests, approves of this measure. In the US it’s different, they use the term château to create a brand name like Coca Cola or Nike,” Gapenne added.

Winemakers fear that if the move is successful it could spread to other countries.

The proposal however, would allow European winemakers to rely more on the American labelling system, which emphasis the grape variety rather than the specific plot where the grapes were grown.

Gapenne believes that if French agriculture minister Stéphane Le Foll refuses to fight the measure, wine producers could seek legal action.

The “château” label accounts for up to four fifths of sales for winemakers across France.

One Response to “US wines from bought in grapes could be labelled “château””

  1. Esta nueva disposicion de que se permita el etiquetado de vinos norteamericanos con uvas especiales con
    el signonimo de “CHATEAU ” lo encuentro muy interesante. En todo sentido, pues en norteamerica existen
    muchas bodegas productoras de un buen excelente vino. Estos podrian ser llamados Chateau. Damos fe
    de que algunos vinos en esa condicion los hemos catado y encontrado excelente.

Leave a Reply to Clodovertisimo Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand and Marketing Manager

New Generation Wines
London, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Logistics Team Leader

Speciality Drinks
London, UK

London Account Manager

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

National Account Manager

Berkmann Wine Cellars
London, UK

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Customer Services Administrator

Speciality Drinks
London, UK

The International Food and Drink Event 2019

London,United Kingdom
17th Mar 2019

Prowein 2019

Düsseldorf,Germany
17th Mar 2019

Vinitaly 2019

Verona,Italy
7th Apr 2019
Click to view more

The Prosecco Masters 2019

Deadline : 22nd March 2019

The Global Sparkling Masters 2019

Deadline : 25th March 2019

Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more