6th September, 2012
by
db_staff
5. LAURENT-PERRIER

Volume 2011: 580,000 9l cases
Volume 2010: 557,750 9l cases
Change 10-11: +4%
2011 position: 6
Based in the heart of the region, in Tours-sur-Marne, Laurent-Perrier has a reputation for innovation, with range of Champagnes that have been produced to traditional, time-honoured methods since 1812.
Laurent-Perrier has been celebrating this milestone throughout the year, starting with the Laurent-Perrier Bicentenary Garden at the RHS Chelsea Flower Show, which was awarded a gold medal.
Designer Arne Maynard created a show garden that represented the “art of fine craftsmanship”. The Champagne house held a “Tous les Sens” Masterclass at Taste of London, hosted by leading international florist Ercole Moroni.
Laurent-Perrier will also celebrate its bicentenary with Les Réserves Grand Siècle, a limited edition Champagne in honour of its first prestige cuvée, Grand Siècle.
It will be available in Jeroboams and magnums, and available exclusively at Claridge’s hotel and Selfridges from autumn.
Brand owner: Group Laurent-Perrier
Head office: Domaine Laurent-Perrier, 51150, Tours-sur-Marne, France
Tel: + 33 326 58 91 22
Website: laurent-perrier.com
Managing director: Michel Boulaire
UK PR: Wild Card, +44 (0)20 7257 6470
Product range: Brut NV, Rosé NV, Ultra-Brut, Demi-Sec, Brut Millésimé, Grand Siècle, Grand Siècle Alexandra