5th July, 2012 by Becky Paskin
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The original sharp lemon alcopop Hooch is making a return to the UK as an RTD designed to be served over ice.
UK distributor Global Brands has signed a licensing agreement with Hooch owner Molson Coors to relaunch the drink last seen on UK shelves in 2003.
Having noticed a trend for retro brands re-emerging with great success, Global Brands has redeveloped the drink with real lemon juice and a lower abv of 4% to appeal to the modern consumer.
“It appeals to a bunch of people who remember it, have warm nostalgic feelings toward it and want to try it again, but then there’s another audience who have never heard of it,” said Simon Green, marketing director of Global Brands. “So we’ve had to rework and….
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