New Carling glassware

Molson Coors is making new Carling glassware available to the on-trade from this week.

Four million pint and half-pint glasses will be made available to pubs, bars and clubs across the UK.

The launch marks part of the company’s “re-ignite strategy” for its beer brand. The glassware has been created by design agency Echo.

Research undertaken by Molson Coors revealed that three-quarters (77%) of drinkers said they preferred the new glasses over the old, and nine out of ten (93%) said that the updated design fitted “well” or “very well” with Carling’s brand image.

Jeremy Gibson, Carling brand director, explained why Molson Coors is investing in new glassware: “Delivering that perfect serve is an absolutely essential part of invigorating the beer category and the right glassware for our beers is crucial.

“It was important to us that we have a glass that reflects the sophisticated nature of the UK’s bestselling lager, complementing the advertising currently on TV and ensured that, from the first sip until the last, it provided a great drinking experience.”

The glassware can be ordered by Carling on-trade stockists from this week.

2 Responses to “New Carling glassware”

  1. Please can you advise if I am able to get any new glasses as Carling is my biggest seller and I have 8 glasses????

  2. Bob Oakley says:

    Glasses not welcomed by my customers. To tall and trendy.
    Totally useless to me as they do not fit into my glass washer.
    Spoke to Carling who said that they have had many complaints similar to mine.
    Nothing they can do for me as old glasses no longer available.
    Their new design will no doubt cost me a new glass washer because Carlsberg and fosters are going down same design path.

    £10000 is too much for me.

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