Budweiser signal FA intent

28th March, 2012 by Martin Crummy

Wembley Football Club is continuing to expand by hiring a former England manager, hot on the heels of securing Budweiser as its sponsor.

The deal forms part of Budweiser’s long-term FA Cup commitment to grassroots football and clubs at all levels.

Last night, the semi-finalists of the 2012 FA Cup were confirmed with a Merseyside derby on the horizon with Liverpool playing Everton and Tottenham Hotspur facing Chelsea in the other last four tie.

Budweiser will be working closely with Wembley FC to bring forward infrastructure improvements to enhance the club and player facilities, including a clubhouse upgrade and provision of a team minibus.

Terry Venables, former England manager, has also joined up with the club and will now act as the new technical advisor as they target an FA Cup run next season

Other initiatives include the implementation of a new responsible drinking programme as well as promotion of the club in the wider Wembley community.

Jason Warner, global vice-president for Budweiser, said, “We believe that the best way to champion the FA Cup is to celebrate its uniqueness from the grassroots up. Wembley FC has an incredible heritage and story to tell. We look forward to helping fulfil their dreams.”

Brian Gumm, chairman of Wembley FC, commented: “We’re not a big club but we have big ambitions. With Budweiser as our sponsor we now have a shot at making those dreams come true.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

UK Brand Ambassador - That Boutique-y Gin Company

That Boutique-y Gin Company
Tunbridge Wells, Kent, UK

Senior National Account Manager – Grocery (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Senior National Account Manager – Wholesale RTM (Craft Spirits)

Maverick Drinks
Tunbridge Wells, Kent, UK

Digital Marketing Manager

Master of Malt
Tunbridge Wells, Kent, UK

Experienced On Trade Sales Person

Borough Wine Imports
London, GB

3 x Business Development Executive

The Lakes Distillery Company Limited
Newcastle head office and nationwide, UK

Editor

Master of Malt Ltd
Tunbridge Wells(Kent)

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Brand Manager

Hallgarten Druitt
Luton, UK

Experienced On-Trade Salespeople Required

Portal Wines and Spirits
London, UK

Purchasing and Sales (Wine Trader)

JF Tobias
London, UK

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Cambridge / Peterborough / Bedfordshire, UK

The Global Merlot Masters 2017

Deadline : 17th April 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 14th April 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more