Christie’s unveils Chinese names for Bordeaux

Christie’s auction house has unveiled an official translation of the 61 châteaux in the 1855 classification, after a year of discussions with the estates.

Simon Tam

Simon Tam

All but four of the châteaux have approved the Chinese translation of their names.

“We have confirmation from all but four châteaux that these Chinese translations are the agreed names for the whole Chinese speaking world,” said Simon Tam (left), Christie’s head of wine in China.

“We are trying to make wine as accessible as possible for our clients. Language is the first barrier and we want to break down those barriers,” he added.

The auction house worked with châteaux to agree on a Chinese translation for the 61 estates.

Though a small number of châteaux, including Cos d’Estournel, have decided not to take a Chinese name.

Christie's official Chinese translation

The translations have been published on a poster (right), which will be unveiled to the trade during the 2012 en primeur week in April.

The posters will also be given to Christie’s clients and journalists.

Tam is hoping that other auction houses and the wider wine trade will adopt the official translation.

Christie’s is working on similar translations for properties in Sauternes, the right bank of Bordeaux and Burgundy, which it hopes to release later this year.

Asian demand for Bordeaux helped France to achieve a record year for wine exports in 2011, up 10.5% to €10 billion, with Asian exports accounting for €2.5 billion.

One Response to “Christie’s unveils Chinese names for Bordeaux”

  1. Cognac J says:

    Wow – although it’s no surprise seeing as the Chinese are searching and paying big money for the best wines, cognacs and whiskys. http://www.cognacbrands.com/ will tell you about some of the cognacs in particular that are the most sought after

Leave a Reply to Cognac J Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Awards Sales Executive – France

Decanter
London, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Sales Administrator Customer Service

Ellis Wines
Hanworth, Middx

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Pinot Noir Masters 2019

Deadline : 7th January 2019

The Global Fortified Masters 2018

Deadline : 15th January 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more