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News
Canard clads winery to improve landscape integration
Canard-Duchêne has invested over €1 million to integrate its winery into the landscape using wooden cladding and trees.
The project was inspired by Canard-Duchêne’s new environmentally-sensitive positioning, which has been spearheaded by the brand’s Authentic Green organic Champagne, launched last year.
The winery, which is in Ludes in the Montagne de Reims, is currently undergoing this transformation at a cost of €1.2m according to Alexis Petit-Gats, international sales director for the brand.
He expects the building work to be complete by April this year and described the project as “full landscape integration”.
As previously reported by the drinks business, the marketing of the entire Canard-Duchêne range is now centred on its environmental credentials with the strapline “Noble by Nature”.
At the core of this new stance is an organic Champagne called “Authentic Green” made from a five-hectare
certified vineyard owned by the group.
Click here to read more about Canard-Duchêne and the Thiénot Group, which bought Canard-Duchêne from LVMH in 2003.