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News
McGuigan confirms Dublin City Vineyard
McGuigan Wines is to roll out its McGuigan City Vineyard concept in Dublin next summer.
The scheme will create the first ever urban vineyard in the Irish capital.
Scheduled for late summer 2012, a living, breathing “real life” vineyard will take centre stage in Dublin’s financial district, complete with over 80 sixty-year-old Semillon vines, a cellar door, wine barrels, tractors and chief winemaker Neil McGuigan.
Commenting on the news, Paul Schaafsma, UK & Ireland general manager for brand owner Australian Vintage, said: “McGuigan Wines is the No.1 selling Australian wine brand in Ireland, and the second largest overall.
“The Irish market is full of opportunity, and we see the McGuigan City Vineyard concept as an ideal platform from which to engage the trade, consumers and the media with our internationally recognised brand.”
The vineyard is timed to coincide with the 20th anniversary of the McGuigan Black Label range.
Featuring row upon row of vines, consumers will be encouraged to walk amongst the vineyard whilst sampling the latest new releases from the McGuigan portfolio.
Throughout the course of the event, the McGuigan City Vineyard will provide an in-depth insight into the Australian wine industry, giving wine lovers the chance to rub shoulders with the winemaking team.
The McGuigan City Vineyard in Dublin follows similar installations in London, Sydney and Melbourne.