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Jägermeister launches smartphone app

German herbal spirit Jägermeister has launched its first UK smartphone application for iPhone and Android.

Jägermeister Ice Cold – a bar and music events guide – helps users locate bars and nightclubs that serve ice cold Jägermeister from a Jäger Tap Machine.

The app also provides information about gigs and festivals, and allows users to check in to venues across the country to earn points and win prizes such as iPods and electric guitars.

In addition, Ice Cold allows users to share their location, send invitations to their friends via Facebook, and post status updates onto their Facebook wall.

“Jägermeister is best enjoyed at sub-zero temperatures, and the app’s interactive map shows users the closest bars that offer an ice cold pour,” said Mike Swingwood, Jägermeister UK marketing manager.

“Our app further strengthens our social media offering. We have a loyal fan base and are constantly striving to offer our consumers the most engaging tools to interact with the brand,” Swingwood added.

The app is available for free download from the iTunes App Store and Android Market.

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