Southern Comfort pre-mix launch
Southern Comfort, Lemonade & Lime is a new pre-mix addition to the UK off-trade, in the hope of strengthening the brand’s presence in stores this summer.
Available through multiple grocers and convenience stores, the launch of the extended line to the Bacardi Brown-Forman brand will make Southern Comfort more conducive to convenient consumption during the summer months.
Lois Ireson, brand manager for Southern Comfort UK & South Africa said: “We know that more people are enjoying spirits from the take-home sector.
The portability and convenience of Southern Comfort, Lemonade & Lime appeals to both our core consumers while attracting new advocates into our brand franchise. Its availability as a pre-mixed perfect serve means consumers can enjoy a consistent, great tasting drink wherever they’re with their friends.”
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A single 250ml can has a RRP of £1.59 and 4 x 250ml can pack has a RRP of £5.99.
Jane Parkinson, 30.06.09
