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Cockburn’s Port prompt

Maxxium has put together ‘Prompt for Port’ kits to encourage sales of Cockburn’s in the UK on-trade. 

The packs, which include posters, food matching ideas and even cheeseboards, have been designed to remind staff and consumers alike of the opportunities for enjoying port. The campaign also seeks to alert licensees to the drink’s potential for boosting consumer average spend and enhancing their dining experience.

This is the latest marketing development from Cockburn’s, following last year’s launch of new-look bottles and their campaign, ‘A fine disregard for the rules’. The brand’s website has also been given a makeover as part of its bid to attract new consumers into the Port category.
Jane Wilson, senior brand manager for Cockburn’s said: “Port is a fortified wine, and as such complements a huge range of foods, from cheese to chocolate, and meat to meringue or can be enjoyed simply on its own.” The brand recommends summer serves such as the Cockburn’s Portotonic: white port served over ice with tonic water and lemon.

Gabriel Savage, 29.04.09

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