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News
New UK md for Maxxium
Maxxium UK has appointed Huw Pennell as managing director. Pennell, 44, was formerly marketing director and has been acting MD of the UK-based arm of the spirits company since August 2005
Maxxium UK has appointed Huw Pennell as managing director. Pennell, 44, was formerly marketing director and has been acting MD of the UK-based arm of the spirits company since August 2005.
Pennell brings brand and marketing expertise from previous roles at Allied Domecq, Scottish & Newcastle and Rémy-Cointreau. He joined Maxxium UK as marketing director in 2002. Commenting on his appointment, Pennell said,
“The spirits category has been at the forefront of the so-called ‘premiumisation’ of the drinks industry – meeting consumer demands for higher quality products. We are perfectly positioned to capitalise on that growth in demand.”
Stirling-based Pennell will report to Richard White, executive board director of Maxxium Worldwide in Amsterdam. Maxxium UK is part of Maxxium Worldwide, the global sales, marketing and distribution partnership of The Edrington Group, Rémy-Cointreau, Jim Beam Brands and V&S Absolut Spirits.
db March 2006