Wines of Chile
Impact, reputation, and success depend unequivocally on having a good product; but it’s no use hiding one’s lights under proverbial bushels – profile and recognition are paramount too. This is why striving to win awards is an important part of developing unique selling points for your product, service or company. And what better way to impress customers than to win a drinks business award. Wines of Chile was a founder sponsor of the awards and still remains proud to associate itself with an institution that promotes and rewards excellence and prestige – values that are becoming hallmarks of Chile itself. I urge everyone associated with the drinks trade to consider carefully how their business could benefit from winning one of these coveted trophies. Wines of Chile UK was fortunate to win the Best Trade Campaign in the inaugural awards in 2003, and it gave the team a great fillip, helped to raise our profile and was recognised around the world.