Online shopping and a last minute boost failed to lift Waitrose’s Christmas like-for-likes, the retailer has reported.
Retailers appear to be “officially” eschewing Black Friday in their BWS aisles – but many are still using it as a launch pad for Christmas deals on wines and spirits.
Waitrose Cellar is set to launch its own “umbrella” series of small parcel wines.
Waitrose has launched an English dessert wine, the first multiple retailer to do so.
UK supermarket Waitrose has noted a surge in sales for Pimm’s, strawberries and English wine thanks to what it calls the “Wimbledon effect”.
Waitrose has seized on the UK’s current gin boom, almost doubling its range in the last 12 months and reporting a 7% year-on-year sales increase.
Volume sales of English wine at Waitrose increased by 95% in 2014 compared to the previous year, with the industry said to be experiencing “real momentum”.
Sales of magnums are up 122% at Waitrose with consumers splashing out on larger bottles in the run up to Christmas.
Lidl has been named the UK’s best value supermarket for wine, beating the likes of Marks & Spencer and Waitrose.
The Italian apéritif brand Aperol has seen sales at UK supermarket Waitrose soar by 800% in one year.
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