UK supermarket Waitrose has noted a surge in sales for Pimm’s, strawberries and English wine thanks to what it calls the “Wimbledon effect”.
Waitrose has seized on the UK’s current gin boom, almost doubling its range in the last 12 months and reporting a 7% year-on-year sales increase.
Volume sales of English wine at Waitrose increased by 95% in 2014 compared to the previous year, with the industry said to be experiencing “real momentum”.
Sales of magnums are up 122% at Waitrose with consumers splashing out on larger bottles in the run up to Christmas.
Lidl has been named the UK’s best value supermarket for wine, beating the likes of Marks & Spencer and Waitrose.
The Italian apéritif brand Aperol has seen sales at UK supermarket Waitrose soar by 800% in one year.
Waitrose customers trade up to French wines, whatever the boss of parent company John Lewis might think, as this list proves.
We round up the reds making an impact with the trade following Wine Australia’s “Inspired” annual tasting.
Following Wine Australia’s annual Inspired tasting, we round up the country’s whites commended by members of the trade.
Waitrose Cellar has launched its first vegetarian mixed wine case accompanied by a vegetarian recipe booklet and wine pairing guide.
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