Researchers at Oxford University have found that high-pitched music enhances the flavour of sweet and sour foods, while low-pitched sounds enhances bitter flavours.
A decanter that claims to be able to improve the taste of wine using sound waves is on the cusp of being commercialised via a Kickstarter campaign.
It’s official: women are naturally better tasters than men according to Dr Deborah Parker, beer sommelier and associate director at Marketing Sciences.
A multisensory wine tasting experiment has shed new light on how our environment affects the way we taste.
The idea that humans can only detect five basic tastes is “outdated” and needs to be revised, according to an Oxford University professor.
The environment in which you experience a wine has a “profound” effect on how you will perceive it to taste, according to an Oxford University professor.
The former chief strategist of Microsoft believes consumers should add salt to red wine in order to improve the flavour.
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