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Wednesday 25 November 2015


Synesthete creates the ‘sound’ of Rioja

A synesthete able to hear tastes and taste sounds has created a composition of what he believes the notes found in Rioja sound like.

Wednesday, April 22nd, 2015 No Comments »

Taste perception higher with lower alcohol wines

Taste perception is increased when we drink lower alcohol wines rather than those with a high abv according to a new study by Spanish neuroscientists.

Monday, March 23rd, 2015 2 Comments »

Sound found to affect taste perception

Researchers at Oxford University have found that high-pitched music enhances the flavour of sweet and sour foods, while low-pitched sounds enhances bitter flavours.

Tuesday, December 23rd, 2014 No Comments »

‘Sonic’ decanter ready to launch

A decanter that claims to be able to improve the taste of wine using sound waves is on the cusp of being commercialised via a Kickstarter campaign.

Friday, October 24th, 2014 No Comments »

Women are better tasters than men

It’s official: women are naturally better tasters than men according to Dr Deborah Parker, beer sommelier and associate director at Marketing Sciences.

Monday, June 23rd, 2014 4 Comments »

Colour and sound proven to affect wine taste

A multisensory wine tasting experiment has shed new light on how our environment affects the way we taste.

Friday, June 20th, 2014 1 Comment »

Theory of five basic tastes ‘outdated’

The idea that humans can only detect five basic tastes is “outdated” and needs to be revised, according to an Oxford University professor.

Wednesday, May 7th, 2014 1 Comment »

Environment has ‘profound’ effect on taste

The environment in which you experience a wine has a “profound” effect on how you will perceive it to taste, according to an Oxford University professor.

Wednesday, May 7th, 2014 1 Comment »

Salt found to improve red wine flavour

The former chief strategist of Microsoft believes consumers should add salt to red wine in order to improve the flavour.

Friday, March 21st, 2014 8 Comments »

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