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Friday 29 August 2014

taste

Women are better tasters than men

It’s official: women are naturally better tasters than men according to Dr Deborah Parker, beer sommelier and associate director at Marketing Sciences.

Monday, June 23rd, 2014 4 Comments »

Colour and sound proven to affect wine taste

A multisensory wine tasting experiment has shed new light on how our environment affects the way we taste.

Friday, June 20th, 2014 1 Comment »

Theory of five basic tastes ‘outdated’

The idea that humans can only detect five basic tastes is “outdated” and needs to be revised, according to an Oxford University professor.

Wednesday, May 7th, 2014 1 Comment »

Environment has ‘profound’ effect on taste

The environment in which you experience a wine has a “profound” effect on how you will perceive it to taste, according to an Oxford University professor.

Wednesday, May 7th, 2014 1 Comment »

Salt found to improve red wine flavour

The former chief strategist of Microsoft believes consumers should add salt to red wine in order to improve the flavour.

Friday, March 21st, 2014 8 Comments »

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