You are currently viewing the International Edition. You can also switch to the Hong Kong Edition.
Friday 23 January 2015

taste

Sound found to affect taste perception

Researchers at Oxford University have found that high-pitched music enhances the flavour of sweet and sour foods, while low-pitched sounds enhances bitter flavours.

Tuesday, December 23rd, 2014 No Comments »

‘Sonic’ decanter ready to launch

A decanter that claims to be able to improve the taste of wine using sound waves is on the cusp of being commercialised via a Kickstarter campaign.

Friday, October 24th, 2014 No Comments »

Women are better tasters than men

It’s official: women are naturally better tasters than men according to Dr Deborah Parker, beer sommelier and associate director at Marketing Sciences.

Monday, June 23rd, 2014 4 Comments »

Colour and sound proven to affect wine taste

A multisensory wine tasting experiment has shed new light on how our environment affects the way we taste.

Friday, June 20th, 2014 1 Comment »

Theory of five basic tastes ‘outdated’

The idea that humans can only detect five basic tastes is “outdated” and needs to be revised, according to an Oxford University professor.

Wednesday, May 7th, 2014 1 Comment »

Environment has ‘profound’ effect on taste

The environment in which you experience a wine has a “profound” effect on how you will perceive it to taste, according to an Oxford University professor.

Wednesday, May 7th, 2014 1 Comment »

Salt found to improve red wine flavour

The former chief strategist of Microsoft believes consumers should add salt to red wine in order to improve the flavour.

Friday, March 21st, 2014 8 Comments »

Most Read

Top 10 Champagne movies

2nd December, 2014 by Lauren Eads

10 of the world's oldest pubs

4th November, 2014 by Lauren Eads

Top 10 bizarre US drinking laws

18th November, 2014 by Lauren Eads

Top 10 gadget gifts for wine lovers

25th November, 2014 by Lauren Eads

Top 10 wine faux pas

19th November, 2014 by Lauren Eads

Top 10 alcohol brand stereotypes

24th November, 2014 by Lauren Eads

Top 10 Christmas cocktails

3rd December, 2014 by Neal Baker

Top 10 most expensive beer countries

7th November, 2014 by Neal Baker

Top 10 gadget gifts for beer lovers

9th December, 2014 by Lauren Eads

Top 10 Japanese whiskies

13th November, 2014 by Neal Baker