Rising grape prices and the resulting price war threaten to damage the strength of ‘brand Prosecco’ according to one major producer in the region.
Waitrose has seized on the UK’s current gin boom, almost doubling its range in the last 12 months and reporting a 7% year-on-year sales increase.
A new market report shows that discounters and even traditional markets and local shops are continuing to take market share away from the four big UK supermarkets.
Asda has announced a “complete review” of its wine range, including the introduction of a new exclusive label, as the UK retailer seeks to offer its customers “more choice and inspiration”.
UK retailer The Co-operative Food is set to sell a million cases of Fairtrade wine this year after overhauling its own label range and partnering with some major brands.
Tesco, the UK’s largest supermarket, has posted the worst financial results in its century-long history, with £6.38 billion of pre-tax losses in the year to February 28.
Beringer Vineyards is pioneering a try before you buy scheme where consumers can sample three of its wines in supermarkets via “taste strips”.
While the Prosecco boom shows no sign of slowing in the UK, under £6 bottles from discount retailers threaten to damage to the sparkler’s carefully crafted brand image.
Sales of single serve bottles of wine are soaring at UK supermarkets due to a consumer desire to control their weekly unit intake and avoid wastage.
Shoppers are being ‘misled’ by supermarkets selling “wine based” drinks, which only contain 75% wine but are marketed as wine and sold in the wine aisle.
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