Rory McIlroy showed the generational gap between himself and previous major winners as he celebrated his Open victory by drinking jägermeister from the Claret Jug.
A record-breaking cocktail with 71 different ingredients has been created to commemorate the upcoming Commonwealth Games.
UK supermarket drinks sales totalled £1.1 billion during the World Cup, up £15.1 million, with England’s early exit contributing to a lacklustre performance.
Rémy Cointreau has expressed confidence in its ability to return to growth this year, despite reporting a 5.7% organic decline for its first quarter.
A new gadget that allows users to vapourise their spirits and consume alcohol through their lungs has been met with condemnation from health experts.
The end of June may have marked watersheds for both Diageo and Pernod Ricard, respectively the world’s two leading premium alcohol groups.
Pernod Ricard has hit out at a decision by the Portman Group that the label of its Pernod brand is in breach of UK alcohol marketing rules.
The drinks industry has contributed its fair share of imaginative, inspiring and humorous adverts to the small screen over the years – but these are perhaps some of the most memorable.
Snow Leopard, the “world’s first” ethical vodka, has been launched in Hong Kong.
Pernod Ricard USA has demonstrated its belief in the growth potential for high-end Tequila in this market by acquiring a majority stake in ultra-premium brand Avión.
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