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Friday 9 December 2016 loc: GB

Spirits

How traditional shot brands can get noticed with experiential strategies

Alcohol brands are constantly searching for new ways to encourage consumers to try something new, expand their horizons, and sample their products.

Friday, September 2nd, 2016 No Comments »

BBR adds Irish whiskey to spirits range

Berry Bros. & Rudd has added an Irish whiskey to its spirits range, following its decision to bring distribution of its spirits in-house earlier this year.

Friday, September 2nd, 2016 No Comments »

Bong-smoked cocktails on sale in US

A Mexican restaurant in California has started selling a range of cocktails smoked in a bong.

Thursday, September 1st, 2016 No Comments »

US and Spain boost Pernod Ricard’s growth

Acceleration in the USA and Spain helped boost Pernod Ricard’s annual sales by 2%, it announced this morning, with Jameson and Ballantine’s offsetting flat growth across some of its top 14 spirits brands.

Thursday, September 1st, 2016 No Comments »

Morrisons poaches former Asda BWS director for senior role

Morrisons has appointed Asda’s former chief customer officer to oversee ambient trading, which includes its beers, wines and spirits department.

Wednesday, August 31st, 2016 No Comments »

Hine offers rare 1916 vintage Cognac at auction

Hine has released one of the last remaining bottles of its 1916 vintage Cognac, for auction with the proceeds going toward a charity that supports disadvantaged youths.

Tuesday, August 30th, 2016 No Comments »

Adnams launches new two rye-based spirits

Adnams has launched two new spirits using rye grown on the farm owned by the company chairman.

Friday, August 26th, 2016 No Comments »

Stanford alcohol ban sends ‘dangerous message’

The US Distilled Spirits Council has criticised Stanford University’s hard liquor ban saying that it sends a “dangerous message” and unfairly singles out spirits.

Wednesday, August 24th, 2016 No Comments »

Cannes readies for 2016 TFWA conference

Beachside yoga classes, a regatta and an ever-popular golf tournament are just some of the events set to take place at this year’s TFWA World Exhibition and Conference in Cannes.

Tuesday, August 23rd, 2016 No Comments »

Stanford University bans hard liquor on campus

California’s Stanford University has revised its student liquor policy and banned hard liquor on campus following a sexual assault involving a student.

Tuesday, August 23rd, 2016 No Comments »

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