The International Wine & Spirit Competition has confirmed its schedule of London Wine Fair masterclasses, which will shine a spotlight on current trends, unfamiliar regions and 2015 medal winners.
Spirits producer Belvédére has revealed it cut its marketing budget by €6.5m and its workforce by around 500 people to help save money in the face of falling value sales.
The Grant’s Scotch ultimate weekend, rapper P Diddy’s millennial focus and Lanson’s polo push all feature in this month’s roundup of the marketing moves shaking up the industry.
A 13.4% growth in value sales and a 72% boost in pre-tax profits has been welcomed by Italian spirits producer Gruppo Campari.
Philippines-based spirits producer Emperador will make an offer to buy Cognac maker Louis Royer from Beam Suntory this week.
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Leading the troupe of new releases over the last month is Dom Pérignon’s 2005 vintage, McGuigan’s Aussie answer to the growth of sparkling wine, and Ledaig’s rare 42-year-old Scotch.
This week’s roundup features a birthday gift for Becks, a sparkling bash for Dom Perignon ’05, and some shady gents at a Madeira tasting.
“Ford Escort with lamp post through bonnet”, a surreal artwork in the car park of the Glenfiddich distillery is destined for the scrap heap after eight years.
Brown-Forman has launched a direct appeal to younger female consumers with its new fruit-flavoured, vodka-based spirit brand called “lbd”.
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