Skinnygirl, the low-calorie wine and pre-mix cocktail brand founded by US reality TV star Bethenny Frankel, has added a Prosecco to its ever-expanding line-up.
Consumers are keen to see government plans for calorie labels on wine become legislation as calorie counting becomes an increasingly important factor in the wine buying process.
Skinnygirl, the low-calorie wine and pre-mix cocktail brand founded by US reality TV star Bethenny Frankel, has added a Moscato to its line-up.
The latest company to take part in the low-calorie wine craze in the US is Accolade Wines with the launch of The Light Grape.
With around 20% of Americans on a diet, low-calorie wine brands are booming in the US, and particularly where celebrities are involved.
Bloomberg’s wine columnist Elin McCoy has slammed wines that target women as “long on legs, but short on flavour.”
Low-calorie cocktail brand Skinnygirl, one of the biggest US drinks industry success stories of 2011, is to expand into wine next month.
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