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Friday 29 July 2016 loc: GB

scratch and sniff

Loire producer re-releases ‘scratch and sniff’ label

A producer in the Loire Valley has had to change the scent on its scratch and sniff labels after the smell of “terroir” proved unpopular with the American market.

Monday, June 16th, 2014 2 Comments »

Scratch and sniff wine book released

Master sommelier Richard Betts has released a “scratch and sniff” wine book that aims to make wine easier to understand for novices.

Thursday, October 17th, 2013 2 Comments »

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