scratch and sniff

Loire producer re-releases ‘scratch and sniff’ label

A producer in the Loire Valley has had to change the scent on its scratch and sniff labels after the smell of “terroir” proved unpopular with the American market.

Scratch and sniff wine book released

Master sommelier Richard Betts has released a “scratch and sniff” wine book that aims to make wine easier to understand for novices.

Loire producer re-releases ‘scratch and sniff’ label

A producer in the Loire Valley has had to change the scent on its scratch and sniff labels after the smell of “terroir” proved unpopular with the American market.

Loire producer re-releases ‘scratch and sniff’ label

A producer in the Loire Valley has had to change the scent on its scratch and sniff labels after the smell of “terroir” proved unpopular with the American market.

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