Diageo has launched a new honey-flavoured “spirit drink” based on its J&B Scotch whisky in an effort to open the whisky category up to the next generation.
Ahead of the drinks business report into the biggest spirits brands of 2013, we take a look back at the world’s biggest spirits brands of 2012.
Diageo is being sued by an explorers club, which counts Neil Armstrong among its members, over the naming of its exclusive Johnnie Walker Explorers’ Club whisky range.
An “exceptionally rare” 50-year-old Glen Grant whisky has been released by Gruppo Campari with a starting price of €10,000 (£8,377).
The UK Scotch whisky market shrunk by 3% last year strengthening calls by the Scotch Whisky Association (SWA) to scrap an “unfair” super tax on spirits.
Chivas Brothers has released two limited edition single malts from its distillery in Tormore, and a fresh new look for 2014.
Speyburn distillery in Scotland is set to benefit from a £4 million expansion programme to meet growing global demand for Scotch whisky.
India’s United Spirits has hired a trio of banks to oversee the sale of its Scotch whisky company Whyte & Mackay, which is expected to fetch up to £450m.
Glenfarclas has confirmed plans for two mature whisky launches in 2014: its first 60-year old age statement and a fino Sherry cask bottling laid down in the 1960s.
Johnnie Walker has joined the likes of Google, Nike and Airbnb as the only drinks brand to be included in a 2014 ranking of the world’s 50 most innovative companies.
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