There is now clear evidence that the recent decline in Scotch whisky is slowing, says the SWA, with the volume of exports down by 3% – half last year’s decline.
db counts down the 10 biggest Scotch whisky brands by volume in 2014, a year that witnessed some highs, but many more woes.
The Scotch whisky industry is now bigger than the UK’s iron and steel, textiles, shipbuilding and computing industries, contributing £5 billion to the UK economy each year.
The majority of Brits are unaware that they are charged an average of £10.06 in tax on every bottle of Scotch, with 84% believing the rate to be unfair.
While the UK’s off-trade saw a slight return to growth, sales at pubs, bars and restaurants fell by 3% in the last 12 months.
The Wine and Spirit Trade Association has launched a campaign calling for a 2% cut in duty on wine and spirits, which it says would result in a £1.5 billion boost to public finances in 2015.
The chief executive of the Scotch Whisky Association has questioned the effectiveness of several measures proposed by a group of UK MPs to tackle alcohol misuse.
The UK Scotch whisky market shrunk by 3% last year strengthening calls by the Scotch Whisky Association (SWA) to scrap an “unfair” super tax on spirits.
Tighter security measures have been introduced to help prevent fraud within the Scotch whisky industry.
The Scotch Whisky Association has appointed David Frost as its new chief executive and he will take over when Gavin Hewitt steps down at the end of 2013.
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