Bloom gin has worked with upmarket UK soft drinks producer Fentiman’s to add a pre-mixed gin & rose lemonade offering to its range.
UK distributor Bottle Green has made its first step outside the wine category by forming a partnership with pre-mix brand Nuba Cocktails.
Diageo is seeking to capitalise on strong growth in the gin category by introducing a flavoured range for its Gordon’s brand.
A growing UK trend for cocktails, which is seeing them spread well beyond their traditional upmarket bar setting, is fuelling the ready-to-mix market.
Sparkling wine and cider offered rare glimpses of positive news in the latest WSTA Market Report, which shows volume declines across both UK wine and spirit sales.
Why do we consume this crap aside from the convenience? Surely there’s a better way?
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