RTDs

Bloom adds classy twist to RTDs

Bloom gin has worked with upmarket UK soft drinks producer Fentiman’s to add a pre-mixed gin & rose lemonade offering to its range.

Bottle Green taps into RTD cocktail craze

UK distributor Bottle Green has made its first step outside the wine category by forming a partnership with pre-mix brand Nuba Cocktails.

Cocktail craze develops mass market edge

A growing UK trend for cocktails, which is seeing them spread well beyond their traditional upmarket bar setting, is fuelling the ready-to-mix market.

Gordon’s jumps on flavoured trend

Diageo is seeking to capitalise on strong growth in the gin category by introducing a flavoured range for its Gordon’s brand.

Are you ready to drink an RTD?

September 24th, 2012

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