UK consumers under 35 are willing to pay more for wine than older demographics, according to a report for the London Wine Fair.
June’s London Wine Fair will be “a make or break year” for the the capital’s largest wine trade event, according to its director, Ross Carter.
The London Wine Fair has pledged £40k to encourage independent retailers and sommeliers from the on-trade to attend this year’s event.
The London Wine Fair has announced the introduction of a “show within the show” as part of its effort to appeal to UK independent merchants and the on-trade.
London wine fair event director, Ross Carter has said next year’s show will be more focused on the UK market.
Next year’s London wine fair will definitely be taking place at London Olympia and not ExCel it has been confirmed.
LIWF exhibitor numbers are down 25% this year but those who have booked a stand believe this should present a business opportunity.
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