Prosecco’s next step: brand building

Prosecco may outsell Champagne but it lags behind when it comes to brand awareness. Lucy Shaw asks what companies can do to get their names on consumers’ lips.

Henkell reveals plans to build new Prosecco winery

The makers of Mionetto Prosecco, Henkell & Co, have reported on a record performance for the 2016 fiscal year, revealing plans to build a Prosecco winery to keep up with demand.

Brits quaff a third of all Prosecco produced

The insatiable thirst for Prosecco DOC in the UK is at an all-time high, with Brits now quaffing over a third of the entire annual production of the Italian sparkler.

Why is everyone against Prosecco?

Andrea D'Ercole, blogger and founder of, questions the hostility towards the popular Italian sparkler.

WSTA warns of Prosecco price hike

February 14th, 2017

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