New Zealand is taking the lower alcohol wine movement to a generic level as its industry signs up to a major government backed research programme.
North America will become New Zealand’s largest market for wine within two years according to Philip Gregan, CEO of New Zealand Winegrowers.
New Zealand Winegrowers has hailed 2013 as “one of the best vintages in history,” with producers also welcoming a crop 28% bigger than in 2012.
Philip Gregan, CEO of New Zealand Winegrowers has stressed the country’s need to protect profitability by raising prices.
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