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Thursday 25 August 2016 loc: GB

Pernod Ricard

Max Warner named Best Brand Ambassador

Chivas Regal’s global brand ambassador, Max Warner, has been named the Best International Brand Ambassador at the 10th annual Spirited Awards, held at Tales of the Cocktail.

Tuesday, August 2nd, 2016 1 Comment »

Matthew McConaughey becomes face of Wild Turkey

Hollywood actor Matthew McConaughey has signed up to become the ambassador and creative director of Bourbon brand Wild Turkey.

Tuesday, August 2nd, 2016 No Comments »

Casella steps in to save Morris of Rutherglen

Historic Australian fortified wine producer Morris of Rutherglen has been bought by Casella Family Brands, saving the brand from potential obscurity.

Friday, July 22nd, 2016 3 Comments »

Wild Geese wins 14-year legal battle against Pernod

Wild Geese Irish whiskey will be released in Australia after it won a fourteen year legal battle launched by Pernod Ricard that had sought to prevent its entry into the market.

Monday, July 18th, 2016 No Comments »

Denis O’Flynn to leave Pernod after 16 years

WSTA chairman and managing director of Pernod Ricard UK, Denis O’Flynn, is to leave the wine and spirits group after 16 years at the company.

Tuesday, June 28th, 2016 No Comments »

Top 10 Scotch whisky brands 2015

Following a rocky few years for the Scotch category, we run down the top best-selling whisky brands by volume of 2015.

Monday, June 27th, 2016 No Comments »

The week in pictures

A meeting with opera legend Plácido Domingo, the conclusion of db’s Bourgogne Wines on Tour series and a trip up the Shard – it’s been another busy week.

Friday, June 24th, 2016 No Comments »

Pernod confirms sale of Paddy Irish Whiskey

Irish Distillers, a subsidiary of Pernod Ricard, has confirmed the sale of Paddy Irish Whiskey to US-based spirits producer Sazerac.

Wednesday, May 18th, 2016 No Comments »

Pernod Ricard restructures US to boost growth

Pernod Ricard is reorganising its US structure and teams in a bid to grow its market share sustainably and accelerate momentum.

Friday, May 13th, 2016 No Comments »

Q&A with Gareth Evans of Absolut Elyx

db HK quizzed Absolut Elyx’s global brand ambassador, Gareth Evans on Absolut’s new sipping vodka and its potential for the Asia market.

Thursday, April 21st, 2016 No Comments »

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