Pernod Ricard

Pernod ups digital marketing with Amazon Show

Pernod Ricard UK is the latest drinks producer to capitalise on the growing popularity of Amazon's range of voice-activated digital assistants, launching a 'skill' on its new Show device that helps consumers make a cocktail based on the ingredients they have to hand.

Chris Hemsworth teams up with Jacob’s Creek on premium range

Hollywood actor Chris Hemsworth has been brought on board by Jacob’s Creek to front its Double Barrel premium wine range.

Millennials are driving growth in premium gin sector

A new report from Beefeater Gin claims that millennials are driving growth in the premium gin sector by choosing "authentic" brands.

Midleton Irish whiskey makes rare casks available to ‘circle’ members

Irish Distillers has released the 2017 vintage of its Midleton Very Rare Cask, alongside the launch of its Midleton Very Rare Cask Circle – a private members club offering individuals the opportunity to obtain a cask of its Irish whiskey.

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